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There are plenty of perks to having a private label. It can allow for higher profit margins and exclusive products that foster greater customer loyalty. But your success in this arena depends on finding the right private label manufacturer—and that requires some skillful vetting. Here are some tips to guide your efforts.
Katie Schmidt is the founder of Passion Lilie, a New Orleans-based, eco-friendly, and fair trade clothing line ethically made by artisans in India. After visiting India, Katie saw firsthand the potential benefits of fair trade and decided to create her own clothing company that focused on sustainable materials and processes.
When considering a private label manufacturer, contact several, and get quotes to see which best fits your requirements. Do not expect the private label manufacturer to give you all the information you want. Instead, do your own research and come up with a checklist of requirements. Here are a few things to consider:
- Are you looking for a company that is fair trade, eco-friendly, or sustainable? Then make sure you do a lot of research (visiting the manufacturer is usually best) to make sure their ethics and values match yours.
- Get quotes on the minimum order quantity for your product. Every manufacturer is different. Sometimes there may also be minimums on the materials, such as the fabric.
- If you’ll be dealing with overseas shipping, provide them with the exact delivery address and how you would like it to be sent—by ship or by air—when asking for a quote.
- Make sure to clarify what the quote does include. For example, does it including shipping costs, tags, labels, etc?
- Make sure they know your product specifications. Ask for two or three product samples before you place an order to make sure the quality is consistent and the design or fit matches your specifications.