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Want to make a lasting impression on the fashion world? Thanks to social media, that opportunity is open—you just need to know how to make yourself stand out from the crowd. We asked experts in the industry to share a few pro tips. Here’s what they had to say:
Brianna Cutter Thomas
Brianna Cutter Thomas is the blogger behind Unbreakable Bliss, an affordable fashion and beauty blog.
Showcase your own style
When it comes to being a fashion influencer, the most important thing is to showcase your own style, don’t change your style to fit what you think is “working” for other bloggers or influencers. You’d be surprised at the niche of people who will think your style is killer. Brands will be more likely to want to work with you if you are authentic in your work.
Aside from showcasing your own style, it is important to stay consistent in creating content and engaging with others. It’s so utterly important to create content that will serve your audience. It isn’t always about you, it’s about your audience and the problems they have that you can solve!
By creating useful content and engaging with your followers, you will create a community of loyal supporters who are much more valuable than those who follow you just to receive a follow back.
Tina Dahmen
Tina Dahmen is an influencer specialist and advisor. She has been active as an influencer herself in the past and helps others become successful as an influencer in their niche. She is the author of ‘The Influencer Bible’ (tinadahmen.com) and the creator of ‘The InstagLeverage Course’.
Unique and unusual look
- Have an appealing (or unappealing) and unusual look.
If you want to be an influencer, especially in the fashion industry, you must have your own style. This can be anything from having a very unique hair color, or hairstyle, to having a strong liking for crazy-looking shoes, for example.Imagine yourself promoting a brand’s clothes – your USAP (unique stand-out point) should be visible right away. Your followers should recognize ‘your purple hair’ even before they look at the clothes you are wearing because it’s you. You must stand out from the ground – Instagram and influencer marketing are growing, and so is your competition.
- Create unique and outstanding content.
Instagram is all about visuals and uniqueness, and so is fashion. You must create unique and stunning-looking content. Try to think outside of the box. This can be anything from you standing on the most beautiful beach wearing a suit to sitting in a bikini in a five-star restaurant wearing a wide-brimmed fedora.You would rather do the opposite, right? Wear a suit in a restaurant and a bikini at the beach? That’s the point! That’s what makes people stop scrolling through their social media feeds and visit your profile instead of ignoring it.
- Sign up for different influencer platforms.
There are lots of agencies out there that connect influencers and brands. Seek out agencies that work with fashion brands or ones that specialize in lifestyle and work with the bigger brands. Make sure your engagement rate is always on top of everyone else’s game (post every day at least once!) and interact with your following.Brands will have access to your data, and they will choose the influencers with the highest engagement rates (not the ones with the most followers!). A very common myth, but it’s true. A micro-influencer is the new favorite of brands as they have a higher trust score and a higher reach.
Crissy Bogusz
Crissy Bogusz, acclaimed international Graphic Designer, formerly of Vogue’s Snapchat Team and now branding Hollywood’s top shows such as Inside The Actor’s Studio for Ovation and judging various creative awards such as The Shorty Awards which honor social media. Website: crissybogusz.com
High-end visuals and content
Spend time to develop high-end visuals and content for your social channels
It’s important to brand yourself. Who are you? What makes you unique? What colours, sounds, words, and topics sum you up?
As a lead designer and brand specialist, it’s my job to hone down on these specifics as the basis for forming a brand. The next step is to create high-end-looking content – if you are not going to hire professionals to do this for you, then I would strongly recommend you research what cameras and editing software to use to polish your content before it goes out.
Build a team and following by endorsing your favourite fashion items
Don’t wait to collab, just go ahead and review a fashion item from a brand you love or create a standout piece of content featuring (and tagging) your favourite brand. Your content needs to be interactive in ways that reach an audience who will enjoy your work and reach the businesses you want to collaborate with. Besides promoting the business, you’ll also market your own brand. This puts you on the map, increasing the chances of winning paid gigs.
This is a crowdsourced article. Contributors are not necessarily affiliated with this website, and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.
