Many businesses use custom hats to gain brand visibility. They will…
Trucker hats were created in the 1960s and are a type of hat that has never gone out of style. Though considered a kind of baseball cap, trucker hats have a mesh back and can be adjusted to ensure a good fit. They were initially made by feed and farming supply companies in the United States as a promotional tool and were generally given away to farmers and truck drivers. Now, there is a large market for these hats.
Custom trucker hats are made of stiff foam and sit taller on your head than a regular baseball cap would. Since trucker hats are easy to produce, many businesses use them as a form of advertising.
Whether or not you are a fan of trucker hats, there are some inherent benefits to wearing them. Here are some things you can use trucker hats for:
- Protect against the elements — Since the original hats were made for people who worked outside or on the road, it’s no surprise that they are useful for shielding wearers from the elements. The bill of the hat is flexible and provides excellent protection from the rays of the sun.
- Advertise your business — Many companies design trucker hats that feature their logo and company name. You can customize style and color depending on the purpose of the hat. If you have employees that are often out of the office, it may be worth investing in hats as part of their work uniform to create more brand awareness.
- Make money for your business — If you have a well-loved brand, you might consider selling your hats to interested customers. For example, Vans, a shoe brand, sells trucker hats with their logo. While not all businesses can pull this off, many successfully tap into branded hat selling as another revenue stream.
- Show your style — Trucker hats aren’t just a functional article of clothing; they are also a fashion piece. Many people wear trucker hats as a form of expression to show off brands or products that they love. Big fans of trucker hats will have multiple choices that coordinate with different outfits.
Whether you’re looking for a way to promote your business or just trying to find a way to spice up your wardrobe, custom trucker hats may be the answer. These hats have come a long way from their roots as a giveaway item.