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The Custom Snapbacks Rebrand

29 Oct 2018 | Mark

Custom Snapbacks is now Acme Hat Co

Custom Snapbacks was born in 2011 when the custom hat industry was an entirely different landscape. Unless you were a big company ordering big amounts, customer service was non-existent and the majority just wouldn’t even reply.

Our First Website
Our First Website Template – Early 2011

It was out of the frustration of trying to get our own hats made we set out to change things. There had to be a better way. We wanted to empower businesses both big and small. The startup fashion labels. The local sports teams. You.

Starting with a second hand 4 head SWF embroidery machine, we’ve grown to over 5000 customers in over 100 countries. Our product line now consists of not just custom snapbacks but also:

  • Beanies
  • Dad hats
  • 5 panel hats
  • And more!

We’ve also expanded our capabilities to include low minimum order cut-n-sew private label hats, both 100% USA Made and import.

With new styles and new capabilities it was high time to update our identity to better reflect the company we are today.

Custom Snapbacks Logo History
Custom Snapbacks Logo History

We wanted a name that was relatable and fun. A name that stood for excellence, was genuine and approachable. A name that would stand the test of time.

We chose Acme.

acme – noun
/ˈækmi/
the highest stage of development or the most excellent example of something

Our branding and identity may have changed but our mission stays the same.

  • Quality hats
  • Fast turnaround
  • Low minimums
  • Simple, all-inclusive pricing
  • Friendly and personal service

The same customer centric business ethos that existed in Custom Snapbacks remains at the core of our DNA. You’re in good hands.

We would like to sign off by offering a sincere and heartfelt thank you to all of our valued customers that have made us the success we are today. We look forward to working with again you soon.

Let us know what you think about the new website and branding, fill out the form below to get in touch and say hi!

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