The Ultimate Guide to DIY Product Photography
Product photography is the life of any great product brand that wants to sell online.
Whether you sell watches, whistles, or wrinkle-free shirts, the photography on your site is how your consumers take in your product. Next to being able to touch, feel, and try on the product, being able to see it–in full detail–is the second-best thing for your customer.
Great product photography matters.
In this guide, we’ll walk you through how to do your own product photography on a DIY budget, how to set up a place to shoot, how to capture the right lighting, and everything else you need to know. When you’re finished, you’ll be ready to take your photography to the next level and capture great, near-professional-grade photos in your home or office.
The Power of DIY Product Photography
DIY photography is the most important part of many bootstrapped startups, looking to make a splash without a big budget.
Learning to capture great photos can be hugely valuable for building your brand. It gives you the freedom to become your own photographer and marketer. But, most importantly, it gives you the power to capture your brand your way, whether you’re on a tight budget or you just like to keep things in-house as much as possible.
DIY vs Professional Photography
DIY product photography doesn’t need to be inferior to
DIY Product Photo Setup Basics
Learn the basics of a DIY product photography setup, what materials you’ll need, and how to get the best results in whatever setting you have available for photo shoots.
Camera Selection (DSLR vs Smartphone)
Picking the right camera is one of the fundamental parts of capturing great product shots. This guide shows how either a DSLR or smartphone camera can be used to achieve awesome results. It includes tips on how to get the most from your smartphone and also specific recommendations on which DSLR cameras are best for the job.
Dialing In Your Camera Settings
Learn how to dial in your camera’s settings to create the perfect product shot. This overview provides details on how to set things like aperture (f/stop), ISO, and white balance to capture great photographs without the trial and error of changing settings and hoping for the best.
Choosing the Right Camera Lens
The lens on your camera can be almost as important–or maybe even more important–than the camera itself. There are a number of considerations when picking the right lens, this guide will give you advice on shopping for the right ones and some suggestions on which ones might be best for you.
Getting Perfect Lighting
PLUS: How to Build a DIY Lightbox
Get just the right for clean, crisp, and professional product shots. This guide explains the dynamics of lighting, how to position your equipment, and has a bonus guide on building a DIY lightbox for bright, high-contrast photos that capture every detail.
Photo Composition & Alignment
Learn photography 101 with this guide to creating interesting photo compositions, using angles, and creating alignment and movement from behind the lens.
Mastering Focus & Depth of Field
Capture razor-sharp images by mastering the focus and depth of field with your camera and lens. This guide explains the basics and gives examples of how to dial in crisp shots every single time.
Color Balance & Tone
Learn how to get true-to-life color by adjusting the white balance and other settings on your camera or phone. Also learn how to tell if your colors are properly calibrated before and during your photo shoot to minimize on later editing and post-production.
Photo Editing Basics
Even the world’s greatest photographs still usually do some editing and cleanup of their photos. This guide will show you the basics of removing imperfections and correcting any unpleasant effects that may have come through in your product shots.